We have a planned calendar for each month of the year, so for May we are celebrating Mother’s Day with books by women writers only and for June we are celebrating boys with the theme ‘About a boy’ with the latest book by authors Ruskin Bond and Patrick Ness," they say. For example, the month of March was celebrated as Mythology March, and we gave out the current favourite Norse Mythology by Neil Gammon along with a Thor magnetic bookmark. "Going with our original plan, we introduced customised boxes along with an added fun element. Since their launch, the New Delhi-based startup has shipped 250 boxes across the country, including some as far as the Northeast and southern India. So we launched The Big Book Box in January 2017 through our website and an Instagram handle in the age of the Kindle and ebooks."
Adding to this, Desh Deepak says, “In the market, we see curated boxes for the food, fashion, and lifestyle segments, but none for books. “We think that once we have a notable market penetration through our platform, we would be in a position to talk to the publishers directly to make books available in the Indian market simultaneously with their global launch," she shares. The two aspire to promote a healthy reading culture in India. As a concept, this is quite popular in the West, and we thought of introducing it to India, and began fleshing out our plan.” Surabhi adds, "The idea of sending monthly books along with collectibles and other goodies to people who love to read was something I’d myself happily sign up for.
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